Villanova University Executive MBA Program and
Philadelphia Business Journal sponsor 2000 Tech Summit
Betsy Ruf, ‘01

Leaders in the field of business and progress, Villanova University Executive MBA Program and the Philadelphia Business Journal presented an inaugural e-commerce summit to convey crucial strategies necessary to thrive in today’s highly competitive inter-business e-commerce. The 2000 Tech Summit, held Oct. 3 in the Villanova Room of Connelly Center from 7:15 a.m. to noon, invited participants into the e-world of cutting-edge trends, revealed directly from the industry’s pioneers. Among the attendees were 200 of the region’s leading decision makers from small to mid-sized companies who are initializing a web presence, as well as those striving to transform their established web business into a thriving marketplace.

Among the featured presenters at the summit was Harry Wallaesa, president of Safeguard Scientifics. Wallaesa gave a keynote address on "Enabling the Digital Economy." Also a keynote presenter was Alf Nucifora, of Nucifora Consulting and author of the "Shoestring Marketing" column, whose address was titled "Guerilla Marketing: Techniques for Small Business Survival." Another noteworthy presence was Barbara Levin, director of Usability at sn.com. A leading Internet professional services firm, sn.com was co-founded by John E. Deneen, CEO and graduate of theVillanova University School of Law. Deneen will be the featured speaker at the upcoming "Entrepreneur’s Edge," a presentation promising a panel of innovators from the areas of marketing, consulting, human resources, publishing and engineering. Look for more information about this "entre-forum," which will be held Wednesday, Nov. 15 in the Connelly Center.

The 2000 Tech Summit was the first attempt of its kind and proved to be a success. As a precursor to the Graduate Day Information Fair, the summit set the floor for an enthusiastic approach to an ever-changing world of e-commerce, the World Wide Web and digital marketing.